When it comes to premium home entertainment, Samsung’s OLED line has steadily pushed the envelope. The new Samsung S90F 65-Inch OLED (2025 model) continues that trend by pairing Samsung’s NQ4 AI Gen3 Processor with next-generation 4K AI Upscaling Pro, OLED HDR+, and motion handling up to 144Hz. It’s also infused with Samsung Vision AI, built-in Alexa voice control, and all the smarts you’d expect in a flagship TV.
This review breaks down everything: design & build, display quality, AI processor, HDR & motion performance, gaming features, smart TV platform, audio experience, real-world use, pros & cons, FAQs, and final verdict—so you’ll know if this is the right centerpiece for your living room.
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Design & Build – Minimalist and Premium
- The S90F embodies Samsung’s signature ultra-thin OLED profile, nearly bezel-less on all sides.
- With its 65-inch panel, it dominates your space without looking bulky—perfect for wall-mounting or stand placement.
- The central pedestal stand gives stability without requiring a wide TV console.
- The rear panel hides ports neatly, with cable management to keep setups clean.
- Its slim frame complements modern interiors, making it both a display and a design statement.
Samsung’s design ethos here is clear: elegant minimalism with functional ergonomics.
Display Quality – OLED HDR+ with Cinematic Depth
Samsung’s OLED technology is the star of the show:
- OLED HDR+ pushes brightness, contrast, and color precision to new levels—bright whites, deep blacks, and lifelike detail.
- Per-pixel lighting ensures infinite contrast and true black levels, with no haloing around bright objects.
- Wide color gamut with Quantum Dot enhancement produces rich and accurate colors for movies, sports, and games.
- Viewing angles are exceptional—picture quality stays consistent no matter where you sit in the room.
- Anti-glare treatment helps reduce reflections, making it usable in brighter environments.
This is a display engineered for both home cinema lovers and everyday streaming.
AI Gen3 Processor – NQ4 Power + 4K AI Upscaling Pro
At the heart of the S90F lies Samsung’s NQ4 AI Gen3 Processor:
- 4K AI Upscaling Pro transforms HD and 2K content into near-4K clarity, sharpening details and textures.
- AI-driven image optimization automatically adjusts brightness, contrast, and sharpness scene by scene.
- Samsung Vision AI enhances adaptive picture modes—recognizing what’s on-screen and optimizing accordingly.
- Motion handling, HDR tone mapping, and color correction all benefit from AI smarts.
The result: content always looks polished, even if the source material isn’t native 4K.
HDR & Motion – True Cinematic Action
- OLED HDR+ ensures dynamic range pops in both dark and bright scenes. Explosions, starlit skies, and sunsets all retain detail.
- Motion Xcelerator 144Hz pushes refresh rates beyond the standard 120Hz, ensuring smoother transitions in fast-paced sports, gaming, and action films.
- With Samsung’s AI motion processing, you get cleaner motion without soap-opera effects.
For both film lovers and gamers, motion feels fluid and natural.
Gaming Features – Built for Next-Gen Consoles & PCs
Samsung continues to position the S90F as a gamer’s dream:
- 144Hz refresh rate supports smooth gameplay on next-gen consoles and high-end gaming PCs.
- Variable Refresh Rate (VRR), FreeSync Premium, and G-SYNC compatibility minimize tearing and stutter.
- Low input lag mode ensures near-instant responsiveness in shooters, racing games, and competitive esports.
- Game Bar 4.0 overlays real-time FPS, input lag, and quick settings for gamers.
For those seeking both a cinematic TV and a giant gaming monitor, the S90F excels.
Smart TV & OS – Samsung Tizen + Alexa Built-in
- Runs on Samsung’s Tizen platform, providing fast access to Netflix, Prime Video, Disney+, YouTube, and more.
- Samsung Vision AI enables personalized recommendations and adaptive modes (like EyeComfort for night viewing).
- Alexa Built-in allows hands-free voice control—change inputs, search shows, or control smart home devices with ease.
- SmartThings hub integrates smart devices across your home.
- Multi-view lets you split-screen streaming, gaming, or casting from a phone.
The S90F is as much a smart hub as it is a TV.
Audio Experience – Immersive & Intelligent
- Object Tracking Sound Lite (OTS Lite) uses built-in speakers to create directional audio effects.
- Adaptive Sound+ adjusts EQ based on room acoustics and content type.
- While the built-in audio is solid for everyday use, pairing with a Samsung Q-Series soundbar enhances immersion significantly.
- Dolby Atmos passthrough ensures compatibility with high-end surround systems.
For casual use, audio is great; for home theaters, external sound gear unlocks the full potential.
Real-World Usage
Movies & Streaming
- HDR+ makes films look cinematic, with deep blacks rivaling OLED competitors like LG’s C-series.
- Upscaling breathes new life into older Blu-rays and non-4K streams.
Sports
- 144Hz refresh and AI motion smoothing keep action sharp—no blur on football, basketball, or racing.
Gaming
- Console and PC gamers enjoy near-instant responsiveness and VRR. OLED HDR boosts immersion in titles like Cyberpunk 2077 or Forza Motorsport.
Daily TV
- AI adaptive brightness adjusts based on room lighting, reducing eye strain during binge-watching.
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Pros & Cons
Pros
✔ Stunning OLED HDR+ visuals with deep blacks
✔ NQ4 AI Gen3 Processor with 4K AI Upscaling Pro
✔ 144Hz Motion Xcelerator for smooth sports & gaming
✔ Samsung Vision AI adapts content & settings intelligently
✔ Alexa built-in + SmartThings ecosystem
✔ Gorgeous slim design with minimal bezels
Cons
❌ OLED risk of burn-in (though minimized with Samsung’s protections)
❌ Built-in audio is good but doesn’t rival premium soundbars
❌ Premium price point compared to mid-tier 4K TVs
❌ Brightness slightly lower than Samsung’s top-tier QD-OLED models
FAQs
Q: Does it support PS5 and Xbox Series X at 4K 120Hz/144Hz?
Yes—HDMI 2.1 ports support full next-gen gaming features.
Q: Is it wall-mountable?
Yes—it supports VESA mounts and looks fantastic wall-mounted.
Q: What’s new compared to last year’s model?
The 2025 S90F features the upgraded NQ4 AI Gen3 processor, improved 4K AI Upscaling Pro, and Motion Xcelerator 144Hz.
Q: How does Samsung Vision AI help?
It adapts picture and sound based on what you’re watching, your room’s lighting, and personal viewing habits.
Q: Is it good for bright rooms?
Yes, but OLED brightness is still lower than QLED—though anti-glare coating helps a lot.
Final Verdict
The Samsung 65″ OLED S90F (2025 Model) is a top-tier 4K smart TV that blends OLED HDR brilliance, AI-driven processing, and gamer-friendly features into one stunning package. With 144Hz refresh rates, adaptive AI picture modes, and deep OLED contrast, it shines for movies, sports, and next-gen gaming alike.
If you want a future-proof, premium OLED TV with both cinematic depth and gaming readiness, the S90F is an excellent investment for 2025.
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